We are

Real

Estate

Development

Company

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We set the bar high for our projects and our people.
We look beyond the now and build with the future in mind.
We are always on the lookout for innovative real estate concepts.
A vibrant office that embodies the ASICS lifestyle, forward thinking and offers a healthy & sustainable future.

ASICS
EMEA HQ

  • Programme Office
  • Location Hoofddorp,NL
  • Size 11,873 m2 LFA
  • Parking 250 Spaces
  • Timeline 2017 — Q4 2018
  • Status Construction

It’s your office,
Go Run It.

We incorporated ASICS mission statement “A Sound Mind in a Sound Body” by developing a new office building that proactively stimulates a healthy lifestyle. A building that encourages you to exercise and adopt a healthy diet, promotes environment-friendliness and offers a bright and pleasant meeting place. In a nutshell, a place where you’ll be inspired and enjoy working.

A World
for ASICS

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Vision

Flexibility

A future proof
office is flexible

A unique pavilion concept for ASICS World offers great flexibility, both in the short term and the long term. This way the building reflects the ASICS brand and shows all the product categories. It also accommodates ASICS’ changing requirements and those of alternative tenants.

Health

Sound building,
sound mind

In the same way that ASICS intends to “create A high quality lifestyle through intelligent sport technology”, we want to develop an intelligent building that contributes to a quality lifestyle. An abundance of “green appeal” will be complemented by the use of natural materials and high-tech climatic features. This makes the building an inviting place that gives people a boost of energy.

Interaction

Stimulate
spontaneous meetings

An office is a place of knowledge sharing where interdisciplinary teams can inspire and help one another. We created natural meeting places that are inviting and lead to spontaneous meetings. New developments of the brand are clearly visible displayed so everybody gets inspired and knows what’s happening product wise.

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The
Design

— There was a requirement for a generic, flexible office aswell as a specific showcase for the ASICS brand.

  • 1Total footprint of 4.100 m2
  • 2Showcase for ASICS
  • 3Connecting stairs stimulate informal encounters
  • 4Glass facade with break-out spaces
  • 5Glass roof fills atrium with natural light
  • 6Health, food and sports focussed campus
  • A specific showcase for ASICS
  • Stairs as centerpiece of the atrium
  • Light flooded atrium
  • Floor to ceiling glass
  • Unique entrance
  • Double height break out spaces

Unique ASICS & Danone campus

With the ASCIS’ mission statement “A sound mind in a sound body” and Danone’s focus on “bringing health through food to as many people as possible”, we think these global companies are very complementary to one another. This results in a unique interaction between the two worlds of food and sports.

Health &
Sustainability

We believe in an integral vision on sustainability and health, visible in the high WELL (health and well-being) and LEED (sustainability) assessment scores. Like ASICS’s mission focused on sound bodies and minds, we are convinced working in a sound building, contributes to that sound body.

Status

2017
Start
Development
Construction
Completion
Q4 2018

The
Team

We formed mutually beneficial partnerships to stimulate creativity & combine resources.